MacBook Pro

14-inch model now with M6.

Pre-order MacBook Pro 14-inch with M6
starting at 1:10 a.m. HKT on October 29
Available starting November 6

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Side profile of MacBook Pro, silver, referencing the M6 chip

iMac

Allllll that. And a brand-new chip.

Pre-order starting at 1:10 a.m. HKT on October 29
Available starting November 6

Learn more View pricing
Seven iMac models in colors green, yellow, orange, pink, purple, blue, and silver, in an accordion arrangement

iPhone Duo

Hello, hello.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen.

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

iPad mini

More than a little awesome.

Pre-order starting at 1:10 a.m. HKT on October 29
Available starting November 6

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iPad mini, held in hand.

AirPods Pro 3

The world's best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

Apple Trade In

Get credit toward your next iPhone when you trade in an eligible device.2

Get your estimate
Hands exchanging trade-in iPhone 15 Pro in silver color with silicone case, stickers on back exterior, for new iPhone 18 Pro in burgundy color (dark red) in the box.