Surprise and shine.

Watch a special Apple Event online on September 10 at 1 a.m. HKT.

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Apple logo with a glowing neon effect in blue and pink hues, a bright white flare at its center, on a gradient background

iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

College, sorted.

Get an Apple Store Gift Card from HK$800 to HK$1,200* when you buy Mac or iPad with education savings.

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Students carrying various MacBook and iPad models, along with dorm room essentials in rectangular containers

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro, and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

iPad Pro

Advanced AI performance
and game-changing capabilities.

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Two iPad Pro devices, front exterior, portrait orientation, black display bezel, display showing multicolored, curved line art, side exterior, thin profile, volume-up button, volume-down button, raised Pro Camera System

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Get HK$1,550-HK$6,250 in credit when you trade in iPhone 13 or higher.1

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro